Master Enterprise Information Architecture
Merit Network is pleased to present "Enterprise Information Architecture," a one-day seminar featuring information architecture pioneer Louis Rosenfeld, on Tuesday, March 30, 2010, in Ann Arbor.Developing a unified web site or intranet for a complex organization is the Holy Grail for many of today's Internet professionals. This daylong seminar is for web professionals and managers who want to tie together content in a rational, user-centered way, regardless of content ownership issues, cultural hurdles, and turf battles.See below for registration information.
"Enterprise Information Architecture" is the first of a two-seminar series taught by Lou Rosenfeld. A second seminar, "Site Search Analytics for a Better User Experience" will be presented on Wednesday March 31, 2010. You can attend both seminars for a special price. Special discounts are also available to organizations that send three or more attendees. See the bottom of this page for all pricing and registration details.
SlideCast of information Architecture Teleconference on February 18
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Why Attend?
This advanced information architecture seminar combines lecture, demonstration, exercises, discussion and handouts to address a topic that bewilders every large organization: how to design a unified information architectures to serve the whole institution. You'll learn to:- Develop main pages and other upper-level "portal" components that convey a single cohesive organization, not a collection of conflicting units
- Use metadata and contextual navigation to help users move from one content-rich page to another, regardless of which unit manages that content
- Design search interfaces for improved access to content stored in organizational "silos"
- Better implement an enterprise-wide information architecture through appropriate research and design methods and improved governance
Who Should Attend?
Information architects, content managers, webmasters, managers, and others working to develop a unified information architecture for a large, political, and decentralized organization's web site or intranet.- If you're a beginner at information architecture, you should read a good book on the subject before attending.
- If you're an experienced information architect, you'll appreciate a seminar that goes beyond the basics of wireframes and blueprints and instead focuses on designs and supporting methods that actually work in the enterprise setting.
- If you're a manager, you'll benefit especially from the discussion of governance and other organizational considerations that impact an enterprise information architecture.
Seminar Outline
The day will begin with continental breakfast at 8 a.m. with the agenda beginning at 9 a.m. and concluding by 5 p.m. The seminar will be followed by a happy hour to allow participants to network with one another and follow up with Lou. During the day, Lou will cover these topics:- Overview of enterprise information architecture (EIA)
- EIA from the top-down: taxonomies, guides and other techniques for unifying departmental content
- EIA from the bottom-up: content models and metadata to enable contextual navigation from page to page
- EIA and search: indexing cross-departmental content and presenting results consistently
- EIA and the organization: models for rolling out an enterprise information architecture, staffing it, and paying for and managing it in a distributed corporate environment
Location and Times
"Enterprise Information Architecture" will be held at the Michigan Information Technology Center, 1000 Oakbrook Drive, Ann Arbor, Michigan, on Tuesday, March 30, 2010. The agenda will begin with breakfast at 8:00 a.m., with presentations from 9:00 a.m. to 5:00 p.m. The day will conclude with a cocktail hour from 5:00-6:30 p.m. Registration includes continental breakfast, lunch, beverages, snacks and post-seminar happy hour. Wireless Internet service is available in the seminar room.Discounts for Multiple Attendees
Lou Rosenfeld's seminars are an excellent opportunity for team-building among professionals who work together. We are pleased to offer a discount of 20% for organizations that send three or more staff. To arrange for the discount, please send email to .Registration
You may register to attend either seminar, or register for both and save.Register to attend "Enterprise Information Architecture"
Merit Member $695 
Non-Member $795 Student $495*
Register to attend both "Enterprise Information Architecture" and "Site Search Analytics for a Better User Experience"
Merit Member $1195 Non-Member $1395 Student $695*
Registration may be canceled up to 5:00 p.m. EDT on Friday, March 5, 2010 minus a processing fee of $35. Cancellations are not accepted after March 5, 2010; substitutions are allowed if necessary. Payment may be made by credit card, check, or purchase order. For more information, please contact us at
*Eligible students are those who are enrolled in coursework and pursuing a baccalaureate or graduate degree at the time of the seminar. To register at the discounted rate, students must verify their enrollment status by faxing or sending a copy of their class schedule to: 734-527-5790.
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More Merit Events.
Improving Your Web Site with Information Architecture
Merit Network is pleased to invite you to a lunch-hour teleconference with information architecture expert Lou Rosenfeld on Thursday, February 18 beginning at 12:15 p.m. Get more details.Instructor Spotlight
Lou Rosenfeld is an independent information architect and founder and publisher of Rosenfeld Media, which focuses on user experience books. He helped establish the fields of information architecture and user experience and co-authored Information Architecture for the World Wide Web, considered the leading text in the field. He has consulted for organizations including Accenture, AT&T, Caterpillar, Ford, and Microsoft. Lou began his career as an instructor at the University of Michigan School of Information.Website | Twitter | Bio | CV
Slideshare Presentations
Seminar Testimonials
"Unlike many industry thought leaders' presentations that explain theoretical but unrealistic doctrines, Lou's seminar struck a nice balance between what should be done and what could be done in the sometimes contentious, always political, corporate setting. His common sense approach of injecting sound IA principles into small windows of opportunity was spot-on."- Michael Padilla, User Experience Director, Radian Guaranty
"Rarely does one get such value from a seminar. This pragmatic, practical approach delivered what I needed to make a start. I feel significantly less overwhelmed now."
- Peter Smith, Coatings Intranet Program Manager, Akzo Nobel
"I found it extremely informative and eye opening... excellent speaker."
- David Wierbiki, Senior Graphic Designer, Deloitte & Touche